??? That would be contrary to CMS and AP manuals. As a journalist, one writes top down, and in my considerable experience, those are the stories that are read.
This means all the most important information is in the headline and in the first paragraph. It then goes on to expand.
Magazines like the New Yorker and San Diego Reader are a pain in the but to read. And The Guardian now has a 'long read.' Also creative non-fiction.
Ugh.