I think when millions of tests have been done in multiple countries over a very long period of time, I would say that self-reporting would be quite acceptable.

Women do tend to make decisions based on their feelings. As a woman, it drives me nuts. This is why they are always going on about empathy, etc.

I have always preferred the company of men precisely because they tend to be more rational.

I'm well aware that MBTI has been disavowed, but for 50 years, whenever I have done that test, whether at college, at doctors, or at work, I have come out INTJ. The bottom line is that corporations pay quite a bit of money for them to use that test, and they wouldn't be using it if it wasn't accurate to some degree. Not everybody has a wrong opinion of themselves. And most people at least know something about themselves. Also, while there are cracks, and none of the tests are fool proof, there is a degree of accuracy, otherwise they would have been thrown out a long time ago.

I read through your piece, and the reason I brought up what I did is that Harris kept playing the joy guru, avoided all questions about policy, and couldn't answer a straight question for all the tea in China. It's part of the reason that the Democratic party lost so badly. However, I didn't want to argue with you politically, so I suggested another reason why people make the decisions they do, and why they respond to marketing - because they are driven by appetite - feelings.