I guess after all this time, I still don't think of social media as a way of promoting business. I have never found it effective for promoting any of my writing. What I have found effective is luck and writing well.

Ironically, if I look at which social networks bring in the most traffic to my writing (not on Medium, but on other sites), it's Facebook and Pinterest. But I'n not the one who posted my work there. It has been posted there by other people.

I'm now noticing more and more people posting my articles on Twitter. Again, I'm not posting them there.

But I seldom get reads from social networks. Most of my reads come from Google on other sites and from Medium on Medium.