I don't think I will ever take my writing that seriously. I never set out to be or get a brand. I was outraged some 8 or 9 years ago when someone told me my name had become a brand.
I have never being a niche writer. I write about everything or anything.
And, I suppose, for the past few months, I havne't written much on Medium. Actually, my focus changed in the 3rd week of December last year when Medium told me I would be suspended for saying certain things - all of them based on evidence and highly objective. Since then, several writers have pointed out you can't write about those things on Medium without being blacklisted.
I have been heavily blacklisted.