Good points. :) I think both Umair and Jessica write in a particular style that is taught in long form advertising letters. It is not a style I use. I use the AP style (Associated Press). It is a journalism style where one starts with the most important fact and tapers to the least important. Also, every paragraph is filled with information.

In addition, I have bonded that with an academic style by providing references in a more informal way.

So our writing styles are very different.

Also, I'm quite happy with saying "I don't know." Really, when you look at all the data out there, it's impossible to absorb it all, or even to know if one is absorbing the right stuff.

And, yes, one does get paid more if people read more. :)