David, I took a look through your writing. The people who are the top writers write according to the rules of journalism. It is a top down approach, pretty much following CMS

Like all Magazines and newspaper, writing is done in blocks and is structured in a certain way.

Both Wildfire and Umair use a longform advertising style of writing.

Blogging style of writing doesn''t really cut it when there are too many writers and not enough readers

Also 'engaging' has nothing to do with whether one gets readers or not.